Lincoln, RI – January 13, 2026 – ACS Industries Announces Promotion of Abad Cruz to Vice President of Automotive Safety Products
ACS Industries is pleased to announce the promotion of Abad Cruz from Global Director of New Product Introductions to Vice President of Automotive Safety Products. In his new role, Abad will lead the company’s automotive safety products division, driving innovation and operational excellence helping ACS continue to lead the automotive safety industry.
With 23 years at ACS Industries, Abad brings a deep understanding of the entire engineering process, quality standards, the tools that help maintain them, and the APQP process. His proven leadership has continuously helped ACS bridge the gap between customer need and manufactured reality. Over more than two decades with the company, Abad has developed an impressive knowledge of ACS, its customers, and operations- ACS is excited about the future of its automotive safety products division under his leadership.
Abad joins and is supported by Nath Prithviraj, ACS Country Head in India, Erich Bittner and the team at ACS Europe, John Ding and Godwin Hong at ACS China and Donna Marsden, who will now work with Abad and the global team as a senior advisor.

